AI Insights · Timothy · July 2025
Top Word Puzzle Games Performance in Latin America - Q2 2025
Explore the performance trends of the top word puzzle games in Latin America during Q2 2025, including downloads, revenue, and active users.
In the second quarter of 2025, the word puzzle game category in Latin America saw varied performance across the top five applications on a unified platform. Here's a closer look at their weekly trends in downloads, revenue, and active users.
Words of Wonders: Crossword from FUGO BILISIM TEKNOLOJILERI VE YAZILIM TICARET ANONIM SIRKETI demonstrated a fluctuating pattern in weekly revenue, peaking at about $7.5K at the start of April before stabilizing around $6.4K by the end of June. Downloads remained strong, ranging from approximately 122K to 185K weekly, with active users consistently surpassing 2.2M.
Wordscapes by PeopleFun, Inc. experienced a decline in weekly revenue, starting at around $7.1K and ending at about $1K. Weekly downloads decreased from 16.1K to 9.3K, and active users fluctuated, ultimately declining from 84.1K to 65.2K.
Words With Friends Word Game by Zynga Inc. saw its weekly revenue drop from $3.5K to around $800, while downloads remained low, peaking at 735 weekly. Active users showed slight fluctuations, hovering around 2K throughout the quarter.
NYT Games: Wordle & Crossword from The New York Times Company maintained steady weekly revenue, with a slight increase to $3.3K by late June. Downloads ranged from 1.8K to 3.8K, and active users showed a gentle upward trend, reaching approximately 14.1K.
Crossword Jam: Fun Word Search by PlaySimple Games Pte Ltd experienced a noticeable increase in downloads, peaking at 174.9K in early June, while weekly revenue fluctuated around $1.5K. Active users increased significantly, reaching a high of 269K in mid-June.
These insights are sourced from Sensor Tower, where more detailed analytics can be explored to understand the dynamics of the word puzzle game market in Latin America.
